The trope of ‘sharing’ comes up a lot in the road safety industry. Way back even before the embarrassing and actually borderline insane Niceway Code, this has been the established way of framing messages on road safety. Share the road. And above all, share responsibility. We all have a responsibility to each keep each other […]
When I was a kid, I remember very vividly seeing this public safety ad on the telly. And being disturbed by the bit of smashed tail light at 0:31, which I and my mates were convinced was the biker’s kidney or something.